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Nairobi, Kenya, November 3-Consumer electronics manufacturer LG Electronics is entering the fast-growing on-demand laundry market in East Africa with a new concept aimed at customers seeking high-quality home laundry services.
LG works with suppliers and local entrepreneurs to open stores in strategic locations, equipped with state-of-the-art washing machines, and provide differentiated laundry solutions for the increasingly affluent middle-income market.
This concept, known as the LG Commercial Machine Reference Store, also involves the company's cooperation with small laundry companies to target time and hygiene-conscious consumers who may not have washing machines, but prefer to have their personal laundry done by professionals.
Mr. Eden Seo, product manager of LG East Africa home appliances, said that the company will cooperate with local distributors and entrepreneurs to provide consumers with unique laundry solutions.
"Our new laundromat concept aims to provide owners and customers with high-quality and convenient laundry solutions. Using LG's smart laundry and drying technology, our idea is to provide investors and customers with a smarter and safer laundry solution. Way," Mr. Xu said.
The new marketing concept will also create opportunities for small businesses to get involved in providing on-demand laundry services for singles and working couples with families.
He spoke at the launch of a new smart laundry at Thika Road Mall (TRM) in Nairobi. This store is located on the busy Thika Highway and is the second store launched by LG. The first opened in Buruburu in the eastern suburbs of the city in September last year.
"Our goal is to work with our partners to serve the growing laundry solutions market driven by an expanding middle class seeking safe and convenient services. This is part of LG's global strategy and aims to serve us The home and commercial laundry divisions are creating bridges to new markets,” Mr. Seo added.
"Starting from a concept, Hotpoint has proven that laundromats are a viable and profitable business in Kenya. The Laundry Lounge store in Buruburu Point Mall continues to grow and expand, and its success has allowed us to open a second place in Thika Road Mall. The impulse of a store. In the past six months, we have seen laundromats open in every corner of the country and hope to see this trend continue. Hotpoint has more than 30 years of experience in the electrical and electronic industries, and With direct experience in a laundromat, it is an ideal partner for your laundromat." said Mr. Ravi Kanani, B2B area leader of Hotpoint Appliances Ltd. He added that Hotpoint has partnered with Avana Laundromat to provide customers with financing and franchising opportunities for new laundry advertising. Scroll to continue reading.
"For entrepreneurs involved in home laundry services, LG's innovative washing machines and dryers provide companies with cost-saving solutions, combined with high-performance and energy-saving features." Continue search engine optimization
The laundry room uses the latest LG washing machine technology and innovative features to provide clean and gentle laundry care. Each washing machine adopts effective sanitation technology.
For example, commercial clothes dryers use high-temperature air to sterilize bacteria and bacterial clothes. LG Styler device steam coats, suits and scarves cannot be washed directly with water.
LG's laundromat technology is also equipped with a digital application that allows customers to remotely monitor the laundry progress. Store operators can also manage their business off-site in real time, and track and solve technical problems in time.
Since less than 20% of Kenyan households have washing machines or dryers, commercial laundries (commonly known as dry cleaners) are very common in local towns and markets. Depending on the location, they can be a profitable investment business because they provide convenient services to busy people who seek the best clothing care.
Another emerging trend is that consumers pay more attention to personal care solutions. The smart laundromat concept not only meets this need, but also guarantees a quick turnaround with minimal contact between customers and service providers. 27SHARES Share Tweet
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