Since its establishment in Zug, Switzerland more than a century ago, V-ZUG has never stopped bringing revolutionary changes to home and kitchen equipment. Through this timeline, explore how the brand represents a fascinating journey of Swiss quality.

Verzinkerei Zug Ltd was founded as a manual galvanizing factory.

In the early 1920s, Verzinkerei Zug produced the first manual drum washing machine to make housework easier.

Launch of Unimatic-the first Swiss washing machine.

Adora washing machines, tumble dryers and dishwashers complete the existing product range.

Verzinkerei Zug merges with Metallwarenfabrik Zug, the then market leader in cookware and ovens. V-ZUG became a full-service supplier of kitchens and laundry rooms.

V-ZUG celebrated its 75th anniversary with the launch of the new "2000" series of cookware.

The Adora washing machine is the first appliance in Switzerland to comply with European Standards (EN), which can achieve the best energy efficiency, best washing effect and best dehydration effect.

The first Combi-Steam SL of V-ZUG was launched, bringing a new dimension to baking and baking. Thanks to the precise combination of controllable steam, real hot air and smart Swiss technology for optimal cooking and baking results, the combined steam oven has become the brand's flagship product.

The new generation of V-ZUG appliances revolutionize washing and drying through four exclusive global technologies, such as steam anti-crease technology that reduces ironing needs.

Launched the new Adora SLQ washing machine, equipped with the world's unique V-ZUG WetClean and Vibration Absorption System (VAS).

Another steam innovation of the Swiss brand-the unique patented SteamFinish technology generates steam at the end of the dishwasher's drying process, resulting in a spotless shiny surface. It also launched the world's unique Daily-Short program, which can clean the tableware in only 45 minutes.

V-ZUG celebrated its 100th anniversary by launching the world's exclusive washing machine equipped with a heat pump.

Launched the world's exclusive Combi-Steam MSLQ, a three-in-one cooking device.

Work that used to require professional cleaners at home can be done at the push of a button. RefreshButler is a luxurious fabric care system that can gently dry and refresh clothes with steam. Its sanitary program can remove up to 99.9% of bacteria and bacteria, and the anti-wrinkle function can reduce creases caused by wear.

Launched a global exclusive party plan for its dishwasher-a world record washing speed.

The new Fusion and FullFlex stoves make cooking easier. The former includes an integrated stove cover, which can directly inhale the steam next to the pot, and an OptiLink function, which allows the stove cover and the stove to communicate with each other and operate automatically. Unlike the standard designated cooking zone, the most advanced sensor in the latter allows every inch of the stove to be used by automatically detecting the position and size of the cooking utensils used.

ZUGORAMA opened in Singapore.

Launched the Excellence Series, which is a new generation of electrical appliances that uses the patented CircleSlider to set revolutionary standards.

V-ZUG's new Excellence series raises the standard of timeless, intuitive and durable kitchen appliances. Let’s see how the latest generation of ovens and steam boilers are true to the pioneering spirit of the Swiss brand.

For any modern, well-designed and fully functional kitchen, choosing seamlessly integrated appliances is essential. As an expert who combines high performance with minimalist aesthetics, V-ZUG has launched a new excellent series of ovens and steam boilers. This product won the 2021 Red Dot Best Product Design Award-which proves the status of V-ZUG- Advanced features are combined with timeless design and intuitive user experience.

The highlight of the Excellence series is the revolutionary new CircleSlider, where the digital dial replaces the previous dial knobs. The innovative adjustment knob is cleverly engraved in the center of the glass touch screen, responding to the user's touch and control in the most precise way. Each function and setting is displayed on a high-resolution color display, and there are also application or list view options.

With this smart touch screen, users can not only save their frequently used functions and settings as favorites, but also personalize color schemes, sounds and background images according to their preferences.

Most importantly, the Excellence series also has the first smart oven door that opens and closes automatically. Cancel the door handle, just press the touch screen to activate AutoDoor. In addition to its simple and neat appearance, AutoDoor also goes beyond its physical function to become a useful element in the cooking process-it can be slightly turned on during a selected cooking program to adjust the humidity and heat in the oven.

The model including the handle has also been carefully designed. The slim, ergonomic rod made from a single piece of anodized aluminum complements the various mirror glass options available. Previously only available in black, the mirror glass of the new Excellence series of appliances is also available in platinum and pearl colors.

These low-key but stylish glass finishes are the dream of modern kitchens, because they reflect the colors, textures and lighting conditions of the surrounding environment and blend seamlessly with any design.

The Excellence series will be previewed in V-ZUG's flagship boutique from October.

This story first appeared in Prestige Singapore magazine in October 2021. 

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